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SEO

DIGITAL MARKETING

to make your web presence count

Digital Marketing

SEO

Search Engine Optimization

Optimizing a website so that search engines place its link higher in search results.

More than 90% of all website visits start with a search on a search engine, which is why it is vitally important that this is addressed first in the digital marketing process. It's a known fact that websites listed on the first page of a search engine, get far more website visits than those listed on subsequent pages. It is also known that most people do not search past page 5 or at the most page 10 of a search engine search result.

We provide great search engine optimization results

The SEO Process

Focused on producing results

Search Engine Optimization is a process that is done over a period of time and is something that must be done on a continual basis, to ensure you get the best results. At SnowCrest we follow a proven step by step process to ensure our clients get the best results.

How steep is the hill?


We do thorough analysis and we determine what the current status is and the work that lies ahead. It is important to know what the current status is, along with other factors like competition, keyword usage, structure and many more things. We then compile a detailed plan of our strategy and what needs to be done, to produce the results our valued clients deserve.

SnowCrest Digital does proper website analysis so we can provide clients with the very best digital marketing

Optimize

We make sure that the HTML structure of the website is optimized the way search engines like it. If it's easy for search engines to read your site, it's easier for them to give it a good rating. We study search engines and their algorithms to make sure we stay on top of what's happening in the search engine world.

We create content visitors want to see and will come back for. Content that will market itself and includes but is not limited to:

  • Audio
  • Video
  • White Papers
  • Games
  • Test Results
  • Research Findings
  • Technical Information
  • News
  • Forum Posts
  • We make sure the HTML structure of your website adhere to web design standards so that search engines will love it

    Socialize

    The fun part of it all as we get to engage with potential customers and people in general, to get the word out about your great company, cause, product or service. This of course also includes posting as many links to your website as possible.

    Economize

    Digital marketing is an ongoing process. Once the initial hard work is done the, costs come down as a lot of the ongoing work is maintenance and adding updates to already existing content.

    Search Engine Advertising

    It pays to advertise

    Search Engine Advertising or pay-per-click Management is the process of advertising a website link, so it appears at the top or bottom of search results for a number of key words and phrases. Website owners pay an amount every time a user clicks on the advertised link. Website owners can choose exactly how the money is spent over a period of time and campaigns can be paused or stopped at any time.

    Most search engines have an advertising program in place and for Google that program is called Google Adwords. The programs allow advertisers to manage the keywords, the price they are willing to pay per click, time to advertise and a whole lot more.

    Snowcrest Digital gets you value for money

    Make every click count

    Content Marketing

    Because content is king

    The Internet is all about content! This is what people are after. Whether it's a piece of technical information, research material, the latest news, or a set of great-looking photographs from a trip to Africa. The Internet is all about content and the better the content, the more traffic a website is like to get. We work closely with our clients to create engaging content that keeps visitors on the website for longer and makes them come back more often.

    Articles

    Audio

    Video

    Photos

    Tutorials

    Brochures

    Products

    Blogs

    Infographics

    Comments

    Forums

    Games

    Email Marketing

    We all love getting emails

    People check emails every day multiple times, while even more people get notified immediately if an email arrives. Emails are personal and people tend to read them without hesitation. We can all immediately see from the first few lines whether an email is important or if it should be deleted immediately, or even marked as SPAM, resulting in us maybe never seeing an email from that sender again. At SnowCrest we ensure your emails are read and that recipients actually look forward to getting more of your emails.

    Email Marketing Process

    Research

    Necessary research about your audience ensures your emails are expected and requested.

    Gather Addresses

    Spam is a big problem in the world and we help you eliminate it by making sure your subscribers are legit.

    Design the emails

    We create emails that are engaging and people actually read and tell their friends about, so you can send to more people.

    Automate the sending

    We create an automatic process so emails can be sent without much effort at all.

    Monitor the progress

    Feedback and response to emails is vital for continued success, as we make sure your emails adapt to ever-changing needs.

    Display Advertising

    For everybody to see

    It's all around us, when you drive, walk in a shopping mall, the city center, and it looks like it is only getting bigger. Display advertising is a popular method for advertising to vast amounts of people without going the expensive television advertising route. It is important then that this type of advertising can be clearly seen from a distance and that the message is given in a visually appealing and memorable way. At SnowCrest we do thorough research to find the best locations and we plan to ensure the advertising does what it's supposed to do.

    Get the most out of the World Wide Web and Get Started today